——專訪Peavey COO Courtland Gray
音響網（Audio160）：Courtland先生，請問是什么原因促使您親自過來參加本次PEAVEY高層論壇活動？
答：中國市場在國際上的地位越來越高。而且，中國市場得需求與歐美市場有太多的不同，比如KTV, 我要親眼看看這種不同，使PEAVEY品牌更快地適應中國市場，推出更多符合中國市場需求以及中國朋友喜歡的產品。
Q: Mr. Courtland, what’s the reason makes you come to attend Peavey high level forum meeting activity?
A: The Chinese market is becoming more and more important. And, the demand of Chinese market have too much difference as Europe and U.S. market, such as KTV market, I want to see this different personally, to faster suit the Chinese market, and lunch more products which Chinese friends will like it.
音響網（Audio160）：近年來，國際市場競爭日趨激烈，音響行業不少企業的發展受到不同程度的制約，請您談談貴企業在發展中遇到哪些阻力？采取了哪些戰略加以克服與突破？
答：確實，近些年來，世界市場變化越來越快，最關鍵的是歐洲、美洲、亞洲的市場變化并不同步。如何針對不同的市場進行本土化改造是我們PEAVEY面臨最大的挑戰。
Q: In recent years, the international market competition is becoming increasingly fierce, many audio companies are subject to varying degrees of limits. Please talk about the resistance during your business development. And which strategies are adopted to overcome and break through.
A: Indeed, in recent years, the world market is changing faster and faster, the most critical is European, American, Asian market changes are not synchronized. How to make the localization of the different market is the big challenge for PEAVEY.
音響網（Audio160）：請您簡單介紹下百威旗下涵蓋哪些品牌以及成立的背景。百威公司經過50多年的發展，至今在國際市場上獲得哪些成就？
答：PEAVEY旗下品牌眾多，上世紀90年代，我們創立了媒體矩陣MediaMatrix，建筑系列AA、教堂系列SSE， 并收購了Crest Audio, 以貝司箱享譽世界的Trace, 以及Budda等著名品牌。在此次展會上，CREST AUDIO重磅推出了全新CPL系列多功能無源音箱系統。包含二分頻6”、8”、10”、12”、15”、12”返送及重低頻15”，共計7款產品，憑借出眾的產品亮點獲得眾多業內人士的認可
Q: Would you please briefly introduce the brands belongs to PEAVEY and the establishment of background. PEAVEY after more than 50years development, how many achievement in international market?
A: PEAVEY has many brands, in last 90’s, we established MediaMatrix, Construction series AA, church series SSE, and acquired Crest Audio, and Trace which famous in Acoustic Basses, and Budda etc. And Crest Audio lunched new product-CPL series in this Shanghai shows, it include 6”, 8”, 10”, 12”, 15”, 12”monitor and bass 15”, they got recognition from our customers.
音響網（Audio160）：請您談談百威公司產品的市場定位是什么？在國際市場中所占的市場份額是多少？(可選)
答：Hartley Peavey先生，自1965年創立Peavey公司開始，就立志為盡可能多的音樂愛好者服務，至于我們市場份額在不同的國家比例不同。在中國，埃威姆的同仁告訴我，未來10年內爭取第一，具體比例問我的同事John Feng先生。
Q: Would you please talk about the market position of Peavey product? And What’s the market share in the international market?
A: Mr. Hartley Peavey, established PEAVEY since 1965, he devoted to serve as many music lovers, as for the market share, there is different percentage in different countries. In China, AVM colleagues told me that try to be top 1 in next10years, as for the detail percentage, you may ask my colleague Mr. John Feng.
音響網（Audio160）：2016年百威發布了哪些音響新品？未來主要面向哪些領域？這些產品在市場上具有怎樣的競爭優勢？
答：在中國，我們2016年度發布的最重要的產品，毫無疑問，就是KTV系列產品。面向娛樂領域，這些產品，充分聽取了埃威姆同仁的意見，秉承PEAVEY一致追求的高性價比，優勢非常明顯。
Q: What new product which released in 2016? What are the main areas in the future? And what are the competitive advantages of these products in the market?
A: We released most important product in China, there is no doubt that is KTV series product. These product for entertainment, we fully listened to AVM peoples advice, we are adhering the consistent pursuit of cost-effective the advantage is obvious.
音響網（Audio160）：2016年4月，百威音響的中國運營總部——維峰公司正式成立，是什么原因促使百威公司立意要成立中國運營總部？維峰公司的成立將會給百威公司帶來怎樣深遠的影響？
答：正如上面所說，就像歐美市場一樣，中國市場業需要本土化改造。PEAVEY支持我們多年的合作伙伴，組建維峰公司，除了運營好美國本土設計、制造的PEAVEY產品外，對PEAVEY中國本土化的改造將承擔巨大責任，其標桿性作用，無疑會對PEAVEY歐洲、美洲等本土化改造產生巨大而深遠影響。
Q: In April of 2016, Peavey(China) operation headquarter-Wayfind company established, what promoted PEAVEY company to establish China operation headquarter？ What far-reaching impact that Wayfind will brings to PEAVEY?
A: As mentioned above, same as European and American markets, the Chinese market needs localization transformation. PEAVEY support our many years partner to set up Wayfind company, In addition to well operate the US designed products, also take a great responsibility for Chinese localization of PEAVEY, this benchmark role will undoubtedly make a great and far-reaching influence for Peavey localization of Europe and America.
音響網（Audio160）：在接下來的發展中，維峰公司作為百威音響的中國運營總部將會采取哪些措施開拓大中華音響市場？又將采取怎樣的方式全面提升百威在大中華市場的行業地位？
答：細分領域。五十余年來，PEAVEY取得了200項專利。產品成千上萬種，針對不同領域打造完整的系統是維峰最主要工作。如娛樂、政企、專業劇場劇院、公共廣播、專業影院、樂器、家庭影院等等。
Q: In the next development, Wayfind as PEAVEY (China) operation headquarter will take what ways to open up the Chinese audio market? And what way will take to improve the position of PEAVEY in Chinese market?
A: Subdivision field. For more than 50years, PEAVEY has obtained 200 patents, tens of thousands of products, for different area to work out complete system is the main work of Wayfind. Sunch as entertainment, government and enterprise, and professional theater, public radio, professional cinema, instrument, home cinema etc.
音響網（Audio160）：目前，音響市場產能過剩且同質化嚴重，傳統市場趨于飽和，競爭日益惡意化，您認為該從哪些方面提高產品競爭力？如何利用自身優勢將其困擾降到最低？
答：我們不認為市場會飽和，相反，我們看到的是市場在不斷擴大。只要有人類生存的地方，就會有音樂。不過，隨著經濟的發展，生活水平的提高人們的追求越來越多元化，抓住消費點，掌握消費力是提升我們競爭力的唯一通道。
Q: At present, the audio market overcapacity and serious homogenization, the traditional market tends to saturation, competition increasingly malicious, you think how to improve the product competitiveness? And how to minimize the problem by our advantage?
A: We don’t think the market is saturation, oppositely, what we see is the market is constantly expanding. As long as there is a place of human existence, there will have music. However, along with economy developing, and the improvement of people’s life level, The pursuit of more and more diversified, to seize the point of consumption, to master the consumption power is the only way to enhance our competitiveness.
音響網（Audio160）：百威音響在國內外均有十分廣闊的市場，那么百威是如何將用戶需求與產品相連接的？請列舉2-3個成功案例。
答：傳承經典，創新未來。我們在不同區域，與當地最有實力的經銷商緊密合作，將產品本土化、研發本土化，充分掌握客戶需求，有針對性地研發產品。如中國市場與埃威姆合作研發地KTV產品，與歐洲經銷商合作研發地EURO系列都是成功地典范。
Q: PEAVEY has vast market at home and abroad, Peavey how to connect with users demand and products? Please list 2-3 successful case.
A: Heritage Classic, innovate the future. We cooperate with the most powerful dealers in different regions, make products localization, R&D localization, fully get customers demands, then develop the product accordingly. For example, for Chinese market, we developed KTV series product with AVM, and developed EURO series with European dealers, these are successful model.
音響網（Audio160）：百威作為行業內乃至國際的知名品牌，您對中國音響市場有什么看法？針對未來市場的發展，百威公司在2017年市場發展規劃以及未來愿景是怎樣的呢？
答：毫無疑問，中國市場是世界發展最快地市場，我的愿景與中國地同事馮先生還有所爭議（笑），等我們研究好了再告訴您。
Q: PEAVEY as a famous international brand in industry, what do you think of Chinese Audio market? In view of the future development of market, what is PEAVEY’s plan and vision of mark development for 2017?
A: There is no doubt that the Chinese market is the fastest developing market in the world, my vision has controversy with Chinese colleagues, Mr. Feng (laugh), and so we need to study well and then tell you.
后記：
在競爭的年代談競爭，對個體和企業而言都是一個較敏感而又不得不面對的問題，尤其是在這兩年整個音響行業的發展不景氣的時候，對于一些企業和品牌來說這是一個機會，也是一個洗牌的過程，在小編看來，能在最后留下的企業都是勇于開拓和創新的企業和品牌。目前，Peavey（百威）中國運營總部——維峰公司在高速成長的過程中，建立了市場體系及客戶保障機制，形成了以產品銷售，產品開發，技術服務，提供大型行業應用解決方案相結合的技術和業務服務體系，將服務與創新貫穿于公司運作和管理的每一個細節，贏得客戶的廣泛信任與支持。因為他們始終堅信：只要用心、努力做好每一件事情，PEAVEY的明天將會更加輝煌！
